NEW YORK — 50 Cent looks part demon, part battle-scarred Terminator on the cover of his upcoming LP Before I Self Destruct. The artwork shows a close-up of 50′s face with the skin burning off, and underneath, there’s a fiery skull.
“The album cover, I sat there and thought about it,” Fif explained Saturday during his ThisIs50 Music Festival on Governors Island. “I wanted to do something that was completely different than I’ve ever done. The Curtis album, I was pretty close in the camera when I done it. I felt it was intimate. This project is even more [intimate], but it’s harder. I didn’t sugarcoat things. My imperfections are visible on there. I’m in a secure enough space. … It’s a huge gape in hip-hop. There ain’t no middle ground. You’re either here or you’re there. To create the middle ground, the guys that have been up here gotta come down and bring everybody to the forefront where they seen. That’s what this is actually about.”
The ThisIs50 Music Festival featured performances by the G-Unit, Cory Gunz, Papoose, Uncle Murda, Maino, the Diplomats, D-Block, Slaughterhouse and Wyclef Jean. As 50 explained, the show didn’t just promote his Web site, ThisIs50.com, but it also promoted unity. Many of the performers on the bill had at one time feuded with the G-Unit and have obviously since mended fences.
Before I Self Destruct comes out November 17; the current single is “Baby by Me,” featuring Ne-YoRead also...