Justin Bieber’s ‘Boyfriend’ Video All About ‘Cars, Girls’

~By Quickjams on May 3, 2012

Director X opens up about the singer’s new video, premiering tonight on MTV at 7:50 p.m.!
By Jocelyn Vena


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Justin Bieber in his video for “Boyfriend”


Photo: Island/Def Jam

Justin Bieber will show off an even swaggier side of himself tonight when he premieres his “Boyfriend” video on MTV. Before the premiere, Bieber gave fans a sneak peek of the sunny party clip.

The teaser features Bieber snuggling with a very pretty young lady, surrounded by muscle cars and his pals. It was that straightforward concept that intrigued the pop star and his team.

“It was just cars and the simplicity that they liked. Cars, girls, just young people hanging out, having fun, that kind of thing. When I heard it, I thought that’s what it should be,” Director X, who helmed the clip, told MTV News. “From what they wanted to do with Justin and the song and who he is and his age now, I thought that was it. They should expect the Justin they know, just a little more grown-up.”

While he had never worked with the singer before, he admits that, like everyone else in the world, he was fully aware of who Bieber is. “I’ve seen him. I mean, he’s Justin Bieber. There’s no way you don’t know who the kid is, but I’ve never worked with him before or met him before. So my exposure to him is the way any other TV watcher, Internet watcher would know him,” he said, adding that he left the April video shoot a fan. “He’s a good kid. He comes to work, gets the job done, dedicated to the gig. I mean, I like him.”

Want more behind-the-scenes scoop from Bieber himself? The singer will sit down with MTV News’ Sway Calloway tonight to premiere his “Boyfriend” music video during “MTV First: Justin Bieber” live at 7:50 p.m. ET on MTV. After the video premieres on air, Bieber will chat with Sway for 30 minutes on MTV.com, opening up about the clip as well as his June 19 album release, Believe. But that’s not all: If you have a burning question for Bieber, you can get in on the fun by commenting below or tweeting @MTVNews with the hashtag #MTVFirst or #AskBieber.

Immediately following the premiere, the “Boyfriend” video will be available on MTV.com, so Beliebers can watch it over and over and over again.

Don’t miss the “Boyfriend” video premiere tonight at 7:50 p.m. ET/PT on MTV during “MTV First: Justin Bieber,” followed by a live Q&A with Justin himself on MTV.com!

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