‘This song for Nas is so personal, everything in the song is real,’ director Chris Robinson tells MTV News about video, set to premiere Sunday.
By Rob Markman
Nas is notoriously private, but on his latest single, “Daughters,” the Queensbridge Don gets pretty personal. He first rapped about baby Destiny Jones on his 1994 single “The World is Yours,” but now Baby Des is a full-blown teenager, and in the video premiering Sunday on MTV Jams, he chronicles their daddy-daughter relationship through her eyes.
“Right off the bat, he really loved the idea of the P.O.V.,” the video’s director, Chris Robinson, told MTV News by phone Thursday.
Robinson, who has a 6-year-old daughter, said he got choked up the first time he heard the soul-bearing track, in which Nas admits to both his faults and disappointments as a dad. The track, which will appear on the rapper’s upcoming Life is Good LP, immediately began to spark creative ideas for the veteran lens man — though the call to cast Destiny in the clip came from God’s Son himself.
“I think that this song for Nas is so personal, everything in the song is real, that he wanted to share this moment with his fans, with the world, and it was actually his suggestion,” Robinson revealed. “I was ready to cast someone, and he was real calm and said, ‘Hey, Dest is gonna be here, I think we need to keep it real.’ ”
Though Nas is more famous than most dads, there are certain trials and tribulations that can’t be eclipsed by money and fame. There are certain universal laws that all fathers face.
“You still can’t escape the everyday things of your child growing up. You can be the king of Zamunda,” Robinson said, referencing the fictional Africa country made famous in Eddie Murphy’s 1988 comedy “Coming to America,” “Or you can be a rapper, or you can be a regular guy with a regular job, but there are certain things that happen as a child grows. So, the concept of the video is that.”
What do you think of Nas’ “Daughters”? Let us know in the comments!