Kelly Clarkson, Demi Lovato and Mac Miller will be among the October 31 show’s performers and presenters.
By Gil Kaufman
Late Apple co-founder Steve Jobs profoundly changed the way we interact with music online. So it makes perfect sense that the O Music Awards 2 will pay musical tribute to Jobs at its October 31 blowout.
The show, which will take place in Los Angeles, will feature a special musical nod to the man behind the iPod and iTunes, with a number of up-and-coming artists performing iconic songs in homage to Jobs’ huge contribution to digital music culture.
MTV’s signature online awards show will also attempt to make it into the Guinness record books again by hosting the longest dance party in history, and there will be plenty of star wattage on hand to help celebrate should the dancers break the 55-hour barrier.
The first slate of performers and presenters has been revealed, and it includes a mix of established stars and up-and-comers, including Kelly Clarkson, the Band Perry, Demi Lovato, Mac Miller, Midi Mafia and DJ Diamond Kuts. Additional performers and presenters will be announced in the coming weeks.
The show, which celebrates the artists, innovators and fans impacting digital music culture, will be live-streamed from an undisclosed location in Los Angeles on October 31 beginning 11:30pm ET/ 8:30pm PT on OMusicAwards.com.
The show’s opening will also be broadcast on MTV and then appear on a range of MTV Music Group websites, including MTV.com, VH1.com, CMT.com, LogoTV.com and MTVHive.com, as well as mobile.
Since voting began on September 27, more than 6 million votes have been cast, and fans can keep voting at the O Music Awards site. The fan who drives the most votes wins an appearance on the live show.
In addition, fans can participate via the O Music Awards Facebook page, Twitter and Tumblr. The “Longest Dance Party” event will be live-streamed at the O Music Awards site beginning on October 29 from the Roxy Theatre on Los Angeles’ famed Sunset Strip.
The dance marathon won’t just be for bragging rights, as it will aim to raise awareness for LGBT youth issues, especially bullying, by giving fans a chance to donate to a number of organizations during the live stream.
Among the groups that will benefit from the record attempt are: GLSE (the Gay, Lesbian & Straight Education Network), It Gets Better, the Gay Straight Alliance Network (GSA), Human Rights Campaign (HRC) and GLAAD (Gay & Lesbian Alliance Against Defamation). Viewers will also be able to use social media to support the cause and cheer on their favorite dancers.
The leading nominees for O awards include Odd Future’s Tyler, the Creator (Most Outrageous Tweet and Best Web Born Artist), Lady Gaga (Fan Army FTW and Must Follow Artist on Twitter), the Weeknd (Best Web-Born Artist and Too Much Ass for TV), Katy Perry (Best Lyrics Video and Best Artist With a Cameraphone), Justin Bieber (Fan Army FTW and Best Artist With a Cameraphone), Demi Lovato (Fan Army FTW and Best Artist With a Cameraphone), Sinead O’Connor (Oops! I Did It Online Award and Best Vintage Viral Video) and Adam Lambert (Fan Army FTW and Must Follow Artist on Twitter), with two nods each. Other nominated artists include Cher, Nirvana, Lil Wayne, Iron Maiden, Dolly Parton, Bj