‘I just thought it was necessary to get back to the roots,’ 40 Glocc tells MTV News of having West Coast icons in ‘Welcome to California’ clip.
By Rob Markman, with reporting by Vanessa White Wolf
Who says the California hip-hop scene isn’t unified? In his new video for “Welcome to California,” rapper 40 Glocc raps alongside E-40, Snoop Dogg, Too Short, Xzibit and newcomer Sevin in a grand show of unity. And to take it up yet another level, artists like Ice Cube, Ice-T, WC and Mistah Fab all make cameos.
” ‘Welcome to California,’ I just thought it was necessary to get back to the roots,” 40 Glocc told MTV News. “I felt like we were out of touch with our peers, so I felt like re-touching everybody from Southern California to Northern California, just bring everybody together. So you got all the O.G. cats and you got me and my homey Sevin, who is from Sacramento.”
The track, off of 40′s upcoming New World Agenda album, wasn’t easy to record — and getting the video shot was even harder. Glocc set up three different shoots in order to capture footage of all of the aforementioned artists who appear in the clip, but it was well worth it for the Cali rapper.
“I felt like bringing us all together and giving California back that motivation. I felt like the motivation was missing for us to be ourselves and just do us,” he explained. “It was real hard to get everybody together at once because everybody is busy with schedules, but we pulled it off. I was exhausted after, like, ‘Wow.’ ”
“Welcome to California” isn’t the only trick 40 Glocc has up his sleeve; he has friends in high places, and that will be clear on New World Agenda, which is due in the fall. Cee Lo Green will feature on a song called “Electric Lady,” and 40 teased collaborations with Ray J, Mobb Deep’s Prodigy, Yo Gotti and Twista.
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